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Research papers

Shape the future with 'future shapers' and cutting-edge hybrid research techniques

This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko
Company: Sentient Decision Science
November 18, 2010
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Citation

Reid, Kasper and Graiko (2010a, November 18). Shape the future with 'future shapers' and cutting-edge hybrid research techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shape-the-future-with-future-shapers-and-cutting-edge-hybrid-research-techniques